Sweets, cakes, cookies - all these products require special packaging and labeling. The success of sale of goods directly depends on a look and design of a self-adhesive label for this segment of the consumer market.
The customer decides to purchase, guided by the appearance of the goods, offered him the package design, pattern or product name.
The main objective of self-adhesive is not only informing on properties, structure and date of production of a product, but also its favorable representation to the consumer who will stop the choice on a certain cake, wafers or pies.
For pies and candies it is accepted to use simple, paper labels. By type of production, they can be divided into two main directions – thermo - and a thermotransfer label.
The first is printed on a thermal paper, the image is formed at the expense of heated printing elements which then are put to a material surface. Such surface has high sensitivity to action of an ultraviolet, but is steady against abrasion and possesses very low, loyal price. Thermal transfer label can have both glossy and has a nice matte surface. She differs from a thermolabel in high resistance to the destroying factors of environment and thus boasts less democratic, but still reasonable price.
In contrast to the one-color label bearing the main, basic information, the full-color label is more attractive and pleasant for the consumer. The label for confectionery products is often stamped with foil and reads a protective marker for preventing forgery and counterfeit goods.
The most common method of production of a label for a confectionary is considered a flexo printing method method. It is UV inks allow to achieve the brightness and stability of printed information materials to a variety of environmental factors.